"According to motorcycle lore, '74 or More' was a term coined by Bill 'Hillbilly' Hill in the sixties while he was in Bell, California, at Ed Roth's place. Ed asked him what size the engine on his bike was, and he answered '74, or more.' Roth dug the catch-phrase and started using it in his Choppers magazine."
RAD!
ReplyDeleteObviously done for Roth by Ed Newton. I never knew how cool this art really was until seeing this large high res. version of the original art.
ReplyDeleteI just found a t-shirt with this same logo on it. It's definitely old, has a "Haband" tag and it's 50% poly, 50% cotton. The shirt color is light cream, and the design is red. I can't find a date anywhere on it... any ideas?
ReplyDeleteThanks!
-Katie
katie@katiebarnes.com