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Thursday, August 18, 2011

Identity Crisis


Apparently Roth switched "Choppers Magazine" name to "Custom Bike Magazine" for at least one issue back in 1968. I'm not sure why. Anyhow, I thought this ad was pretty cool from a 1968 Car Craft Magazine!

1 comment:

Chris K said...

I did a post about it way back. He was trying to reach out to a broader audience by including all types of customs, including dirt and drag machines to dressers.

I thought he only did two issues that way, but Irish Rich commented, Roth did two issues with the Custom masthead, went back to Choppers and then one more back to Custom.

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